You can’t watch an hour of telivision without seeing a Geico or Progressive ad. And recently, add All State to the mix with their “white guy in a suit” character. As an Ace customer you’re probably too smart to fall for cute marketing, but you do inevitably wonder about switching insurance companies.
In our search for reviews, ratings, and such, the best available information was a survey conducted by JD Power. Not our first choice (nothing was available from Consumer Reports), but it is useful nonetheless. See the chart below.
Important conclusions:
- Geico, Allstate, and Progressive are not the “pricing” leaders they claim to be. No surprise there. Television ads aren’t cheap!
- Amica Mutual appears to be the winner, but look closer. They rank 5/5 stars in all 5 categories. Really? Wouldn’t they have every…single..American driver if they were the cheapest AND the best? We don’t buy it.
- Ameriprise, Erie, and State Farm appear to be the best bets. They have the best combination of price, service, options, and customer service.
- Don’t become price-obsessed. You don’t think “price only” for any other commodity. Why is this the attitude towards insurance? Look at the whole picture–yes you will need to put that insurance to work some day–and choose a company with an overall satisfaction of 4 stars or more.
The Results:
